Data and Analytics Services
Analytics Implementation
Some 80% of companies don’t have their analytics set up properly, giving them either bad or stale data. 40% of companies will fail to achieve their goals based on that poor data. Correcting the analytics dataset is one of our specialities: from traffic analysis to custom tagging. We tailor our service to your needs and comfort level, from either creating and documenting the implementation to actually implementing custom tagging, and then testing it to make sure it’s all flowing through properly.
Analytics Audit
Are you tracking and reporting what you THINK you’re tracking and reporting? Are there gaps in that analysis? Have there been gaps in your custom tagging strategy, or interrupted implementation practices that have led to messy results? Our team of analytics experts will perform a thorough audit of your site and deliver a prioritized list of all the issues we find.
Google Analytics 4 Transition
With a final sunset date of July 1, 2024, the time is now to transition your website analytics to Google Analytics 4 if you have not done so. Our team can use your current implementation to devise a GA4 custom tagging strategy, define targets and goals, set up custom reports, and train your team to read the results and find the information they need in reporting.