Some thought leaders and pundits claim that the tech layoffs of the last 18 months is the beginning of AI replacing product management jobs. That’s not really possible—here’s why.

Committing to a rigorous A/B testing program yields a lot of value and growth potential. But it’s different than run-of-the-mill product management and requires a different mindset and a different setup. You need at least 2 different people performing a few different functions. Then there’s a formula to follow for developing and prioritizing a backlog.

Use this exercise to identify all the places where you expect one thing but find it’s not aligning with reality, and then ask yourself why that is, and investigate it.

There are a hundred different tools and services out there telling you that you can’t manage without them, but I’m here to tell you that 90% of your intelligence will come from 3 main sources.

Any fitness coach or trainer will tell you that there is one key above all that leads to achieving a goal: consistency. It’s a lifestyle, a way to approach every day and every decision, not something you can dabble in only when you feel motivated. Conversion rate optimization is no different.