Committing to a rigorous A/B testing program yields a lot of value and growth potential. But it’s different than run-of-the-mill product management and requires a different mindset and a different setup. You need at least 2 different people performing a few different functions. Then there’s a formula to follow for developing and prioritizing a backlog.

Any fitness coach or trainer will tell you that there is one key above all that leads to achieving a goal: consistency. It’s a lifestyle, a way to approach every day and every decision, not something you can dabble in only when you feel motivated. Conversion rate optimization is no different.